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Facebook ads, which reach a potential audience of 400 million active users, are becoming one of the most profitable new marketing options for businesses to be able to reach targeted consumers. Because Facebook has extensive data about each user, ads are directed toward those people who would already be interested in the product or service, taking much of the guesswork out of the process. With nearly half of all Facebook users logging on every day, the potential to reach a carefully targeted market is tremendous, but how does a business learn how to maximize the Facebook advantage?
Businesses need to understand how to leverage the power of Facebook’s extensive knowledge of its members, and entire businesses are being set up to teach people how to benefit from Facebook ads and to profit from Facebook. One such business is internet marketing guru Ryan Deiss’s The New Traffic Source.
Businesses that specialize in helping other businesses use Facebook ads to grow their business have recognized the extraordinary power behind Facebook advertising, which has the power to completely overtake standard search engine ranking and optimization through the use of their “Like” status, which builds its own internal hierarchy.
Facebook, whose revenues already exceed a billion dollars a year, are looking to achieve revenues of nearly 10 times that amount over the next five years as they introduce additional marketing tools like Facebook ads. With Facebook set to launch a feature to rival Paypal and has plans to develop a geolocation program similar to Foursquare that will enhance the branded Facebook ad program, businesses will be able to use Facebook as a one-stop marketing shop to reach a highly targeted consumer audience.
